B&C Baron & Cabot Sales Academy
Baron & CabotSales AcademyInternal training platform

Know every market and every project before you pick up the phone.

One structured path for the whole sales team — how we work, then the markets we sell, then each development. Read it, pass the test, unlock the next. Your manager sees progress as it happens.

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How it works

Four steps, repeated 32 times

01

Read

A handbook chapter, a market deck area by area, or a project's full sales case — slide by slide, with the numbers and the objections.

02

Test

The test only opens once the reading is done. A knowledge check you pass at 70 %, or the expert game where you must reach level 10.

03

Unlock

Pass and the next module opens. Fail and it stays open to retry — every attempt and every wrong answer is kept for coaching.

04

Certify

Clear all three levels and a certificate is issued in your name. Your manager sees the whole team's progress live.

Curriculum

32 modules, strictly in order

Levels unlock one after another · nothing skips ahead
Level 1

Foundations

How Baron & Cabot works — the manager's handbook and two flagship sales cases.
Handbook · 16 chapters

The Baron & Cabot Manager's Handbook

Chapter by chapter — each with its own 8-question test. Ch. 0: The 10x Hour · Ch. 1: The Trust Wager · Ch. 2: First Who · Ch. 3: Leadership Style · Ch. 4: Vision · Ch. 5: Luck Favours the Persistent · Ch. 6: The Map · Ch. 7: Strategy · Ch. 8: Innovation · Ch. 9:...

Sales case · expert game

The Hilight

110 York Road, Battersea, London SW11 3RD

#1775 Qpass = reach level 10
Sales case · expert game

Paper Yard

1–5 Loveday Street, Birmingham, B4 6FX

#1845 Qpass = reach level 10
Level 2

Markets

Every market we sell, area by area: the numbers, the transport, the objections.
Market deck · knowledge test

London Zones 1–3

Investor Training — the case, the areas, the angles

#1945 Qpass = 70%+
Market deck · knowledge test

London Zones 4–6

Investor Training — the case, the areas, the angles

#2045 Qpass = 70%+
Market deck · knowledge test

Manchester

Investor Training — the case, the areas, the angles

#2145 Qpass = 70%+
Market deck · knowledge test

Birmingham

Investor Training — the case, the areas, the angles

#2245 Qpass = 70%+
Market deck · knowledge test

Leicester

Investor Training — the case, the areas, the angles

#2345 Qpass = 70%+
Market deck · knowledge test

Liverpool

Investor Training — the case, the areas, the angles

#2445 Qpass = 70%+
Market deck · knowledge test

Dubai

Investor Training — the case, the areas, the angles

#2545 Qpass = 70%+
Market deck · knowledge test

Phuket

Investor Training — the case, the areas, the angles

#2645 Qpass = 70%+
Level 3

Projects

The individual developments — the full sales case for each project.
Sales case · expert game

Waterhouse Gardens

Dutton Street, Manchester, M3 1LE

#2745 Qpass = reach level 10
Sales case · expert game

Furness Quay

31 Furness Quay, Media City, Salford, M50 3DD

#2845 Qpass = reach level 10
Sales case · expert game

Vivere

70 Cornbrook Rd, Manchester, M15 4WB

#2945 Qpass = reach level 10
Sales case · expert game

Velocity

Talbot Rd, Trafford, Manchester, M16 0PG

#3045 Qpass = reach level 10
Sales case · expert game

Viadux Penthouses

42 Great Bridgewater St, Manchester M1 5LE

#3115 Qpass = reach level 5
Sales case · expert game

W Residences Manchester

St Michael's Building, Jackson's Row, Manchester M2 5WD

#3215 Qpass = reach level 5
The tests

Two kinds of test, both graded on the server

Knowledge test

pass at 70 %

Handbook chapters and market decks end with a multiple-choice test drawn from the deck's own question bank — 8 questions per chapter, 15 random questions from a 45-question bank per market. Instant feedback with the reasoning after every answer, unlimited retries, full history kept.

Who Wants To Be An Expert?

reach level 10

Every project sales case ends with the 15-level game: one question per level, 30 seconds each, three lifelines (50:50, phone a colleague, ask the audience), safe havens at levels 5 and 10, walk away whenever you like. Reaching level 10 passes the module.

For managers

See the whole team, and where it gets stuck

The manager dashboard is written from the same data, live: who logged in and when, who is inside which level, pass rates per module, the questions the team most often gets wrong, and three concrete actions the numbers point to. Every attempt exports to CSV.

01
Logins
when each person started
02
Progress
every module, every level
03
Results
pass rates, attempts, time
04
Stuck
hardest questions, who to coach

Ready to start?

Use your full name and the team code your manager gave you. Progress is saved against your name.

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